Listing Rules

Listing Rules for Malikki.com

1. Compliance with Local Laws:

   • Listings must comply with all relevant Pakistani laws and regulations, including intellectual property laws, consumer protection regulations, and industry-specific legal standards.

   • Prohibited by Law: Listings involving items that are banned or regulated by Pakistan's government, such as firearms, explosives, and wildlife products, are strictly prohibited.

   • The sale of counterfeit products and knockoffs, including fake electronics or luxury goods, is illegal and will result in immediate removal.

2. Accurate and Transparent Information:

   • Honest and Accurate Descriptions: All product or service listings must provide truthful information regarding quality, condition (new or used), features, and usage. False claims or misleading details can lead to penalties.

   • No Misrepresentation: Any product that is falsely claimed to be from a recognized brand (e.g., counterfeit iPhones) will not be tolerated.

3. Prohibited Content:

   • Illegal Substances: The sale of drugs, both prescription and non-prescription medicines, that are licenced or not licensed by relevant authorities in Pakistan (like the Drug Regulatory Authority of Pakistan) is banned. Unauthorized items like steroids, prescription medicines without a license, and controlled substances are illegal.

   • Black Magic and Occult Listings: Listings promoting black magic, sorcery, talismans, and occult services, which are not only unethical but illegal under Pakistani law, will not be accepted.

   • Weapons and Ammunition: Firearms, ammunition, and related products, including knives, explosives, and other dangerous goods, are illegal for public sale and cannot be listed.

4. Intellectual Property Protection:

   • Trademarked Items: Listings should respect intellectual property rights. Unauthorized use of logos, brand names, or content that violates trademarks is prohibited. The sale of counterfeit luxury goods, such as fake designer clothing or accessories, is not allowed.

   • Original Content Only: Images, descriptions, and videos must be original or appropriately licensed for use. Using unauthorized content from other sellers, websites, or copyrighted sources is illegal and will be flagged.

5. Restricted Goods and Services:

   • Hazardous Goods: Items that pose a threat to health and safety, such as unregulated chemicals, industrial toxins, and pesticides, are not allowed to be listed.

   • Endangered Wildlife and Animal Products: The sale of endangered species or products made from their parts (e.g., ivory, exotic animal skins) is illegal under international and Pakistani wildlife protection laws.

   • Adult Content: Listings containing obscene, indecent, or adult content, including pornography or sexually explicit services or products, are strictly prohibited.

6. Banned and Unethical Services:

   • Black Magic and Supernatural Services: Listings offering black magic, astrology, or supernatural powers to solve problems (e.g., love spells, job success talismans) are illegal in Pakistan and strictly prohibited.

   • Fraudulent Services: Any service that involves scams, fraud, or exploitation, such as pyramid schemes, fake loan offers, or illegal recruitment, is unacceptable.

Unacceptable Listings

1. Medicines and Drugs:

   • The sale of prescription medicines whether they are licenced or without a proper license or approval from the Drug Regulatory Authority of Pakistan (DRAP) is illegal. Controlled substances, unapproved supplements, or unlicensed herbal remedies are prohibited.

   • Illegal drugs and narcotics, including marijuana, heroin, cocaine, or any synthetic drugs, cannot be listed.

2. Medical Equipment: 

   • Un-Authorized Healthcare Products that are not by FDA . Only FDA Approved Medical Equipment can be listed.

3. Black Magic and Occult Services:

   • Listings involving black magic, spiritual healing, talismans, amulets, spells, or any service related to occult practices are prohibited, as these are both illegal and unethical in Pakistan.

4. Counterfeit or Fake Products:

   • Any product that is counterfeit or falsely claims to be from a recognized brand is strictly prohibited. This includes fake designer clothing, accessories, and electronics.

5. Prohibited Services:

   • Services such as gambling, betting, or anything related to illegal activities (e.g., unlicensed financial services or fraudulent schemes) are unacceptable.

Do’s and Don’ts of SEO for Listings

Do’s:

1. Use Clear and Relevant Keywords:

   • Focus on keywords relevant to the Pakistani audience, including product names, models, and descriptions that people search for locally. For example, use terms like “Best Affordable Mobiles in Pakistan 2024” instead of vague terms.

   • Include geographic modifiers such as "Karachi," "Lahore," or "Islamabad" if you are targeting specific cities.

2. High-Quality Media:

   • Provide multiple clear images showcasing the product from different angles.

   • Upload product videos (if possible) to show functionality, quality, or real-world usage.

3. Localization of Content:

   • Customize listings to reflect local culture, preferences, and terms. This can include using Roman Urdu or local terminologies familiar to Pakistani buyers.

   • Mention localized factors like delivery options in specific regions or payment methods common in Pakistan (e.g., cash on delivery, Easypaisa).

4. Unique and Detailed Descriptions:

   • Avoid generic descriptions. Make them detailed, showcasing product benefits and key features.For example, instead of “Best Phone,” say “Affordable dual-camera phone with 5000mAh battery, ideal for Pakistani consumers.”

   • Focus on writing original descriptions. Use a conversational yet professional tone.

5. Regular Updates:

   • Keep listings updated, especially when stock levels change. Outdated information can affect SEO negatively.

Don’ts:

1. No Promotion of Illegal or Dangerous Goods:

   • Never list items such as prescription medicines, unregulated drugs, or substances like alcohol, which are restricted in certain areas.

   • Avoid listing black magic, spiritual remedies, and talismans, as these are both unethical and illegal in Pakistan.

2. Avoid Clickbait Titles:

   • Don't use exaggerated or unrelated keywords like “cheapest in the world” if your product isn't the lowest-priced. This can damage SEO and credibility.

3. Avoid Over-Optimization (Keyword Stuffing):

   • Don’t overload titles or descriptions with irrelevant or repetitive keywords like “cheap mobiles Karachi Lahore best price.” Google’s algorithms can penalize such tactics.

4. No Copyright Violation:

   • Don’t upload stolen or copied images from other websites or listings. This not only impacts SEO but can also lead to legal penalties.

By adhering to these comprehensive rules and guidelines, Malikki.com can ensures a safe, trustworthy, and legally compliant platform for buyers and sellers in Pakistan.

Process of Listing Approval on Malikki.com

1. Listing Submission:

   • Create Listing: Sellers prepare their listings by filling out the submission form. This includes entering product details, uploading images, setting the price, and writing a description.

   • Category Selection: Choose the appropriate category for the listing from the available options (e.g., Mobile Phones, Vehicles, Real Estate).

2. Initial Review:

   • Automated Checks: The system performs initial automated checks for basic compliance, such as image quality, completeness of required fields, and adherence to format guidelines.

   • Compliance Check: The listing undergoes an automated scan for compliance with Malikki.com’s policies, including prohibited content and illegal items.

3. Manual Review:

   • Content Verification: A moderation team reviews the listing to ensure it complies with Malikki.com’s rules and local regulations. They verify accuracy, check for prohibited items, and ensure adherence to content guidelines.

   • Category Appropriateness: The team ensures the listing is categorized correctly and that all information aligns with the selected category’s requirements.

4. Approval or Rejection:

   • Approval: If the listing meets all guidelines and requirements, it is approved and published on the platform. Sellers receive a notification confirming their listing is live.

   • Rejection: A listing will be rejected, if the listing does not meet the guidelines. Sellers receive feedback detailing the reasons for rejection and may be provided with the opportunity to revise and resubmit the listing.

5. Seller Feedback:

   • Revision: If rejected, sellers can revise their listing based on the provided feedback. They can update the description, images, or any other aspects that did not comply with the guidelines.

   • Resubmission: Once revisions are made, the seller resubmits the listing for another review.

6. Ongoing Monitoring and Compliance:

   • Random Checks: Even after approval, listings are subject to periodic reviews and audits to ensure ongoing compliance with Malikki.com’s policies and local laws.

   • User Reports: Users can report any issues or concerns with listings. These reports trigger further investigation by the moderation team.

7. Ad Updates and Maintenance:

   • Regular Updates: Sellers are encouraged to keep their listings up to date. This includes removing sold items or updating information if there are changes.

   • Expired Listings: Listings that are no longer valid or have expired are promptly removed to ensure the platform remains current and relevant.

8. Customer Support:

   • Assistance: Malikki.com provides customer support for sellers needing help with the listing process, including assistance with resubmissions or resolving issues related to listing approval.